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Joe Rogan dubbed transgender influencer Dylan Mulvaney an “attention whore” for partnering with Bud Light — and eviscerated its sister brand’s patriotic new ad as a “stupid” attempt at damage control.
The firebrand comedian let his feelings on the matter be known, again, on a recent episode of his popular podcast, “The Joe Rogan Experience,” where he unleashed a foul-mouthed tirade while interviewing stand-up comic Jim Breuer.
The former “Fear Factor” host took aim at Bud Light for recruiting Mulvaney, a TikTok star who underwent a gender transition within the past year, to help overhaul the brand previously associated with what Rogan called an “old sort of frat culture.”
“And so they’re gonna change that with this crazy attention whore on day 365 of being a woman,” the outspoken host fumed. “It’s so stupid and cliché. It f–king — it hurts my feelings. It’s so dumb. This is a company in deep s–t, bro.”
But Rogan, 55, reserved his harshest criticism for Bud Light’s parent company, Anheuser-Busch, which last weekend unveiled a new patriotic commercial for Budweiser featuring the company’s iconic Clydesdale horses galloping from New York City to the Grand Canyon.
On their cross-country journey, the majestic equines pass soldiers, farmers, small communities, and national monuments.
“This is a story bigger than beer,” the ad’s narrator says. “This is the story of the American spirit.”
The ad has been met with mixed reactions, with many critics, including comedian John Oliver, accusing Anheuser-Busch of turning to patriotic platitudes in a desperate bid to clean up the PR disaster in the wake of the Mulvaney fiasco.
Rogan said he too saw through the ruse.
“It’s like the f–king dumbest, pro-America rah-rah [ad],” he said, adding that he would have had more respect for the commercial if it included Mulvaney doing cartwheels.
Rogan joked that the ad seemed like it was created by artificial intelligence.
“That’s probably a ChatGPT 4.0 version of the perfect American commercial,” Rogan said. “That’s really what it is … But it’s so obvious what they’re doing.”
Anheuser-Busch has faced boycotts of its products and has seen its market value plunge by some $5 billion since rolling out Muvlaney’s Bud Light campaign, which included the influencer showing off beer cans with her face on them in honor of her “365 Days of Girlhood” campaign.
The brewing giant’s CEO Brendan Whitworth issued a written apology earlier this month in response to the backlash, which was followed by two senior marketing executives at Bud Light taking leaves of absence in recent days.
This isn’t the first time that Rogan lashed out at Bud Light — or publicly accused Mulvaney of courting controversy for the publicity.
“It’s just someone who wants a lot of attention,” he said earlier this month of the TikTok personality. “You’re giving that someone a lot of attention, and you’re trying to reach another audience. I saw it and I was like, ‘What the f–k is this?'”
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